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Additive Manufacturing (AM), or 3D printing, has been heralded as the next industrial revolution. Its potential to reshape industries is undeniable. But as with any technological advancement, its impact on individual companies varies. Two companies that have been deeply involved in the AM journey are Sauber and Additive Industries. As we look to the future, the question arises: How will the evolution of AM technology affect these companies over the next 10 to 20 years?
Sauber: Racing Ahead with AM
Sauber, with its rich history in motorsport, has always been at the cutting edge of technology. Their partnership with Additive Industries underscores their commitment to innovation. But what does the future hold?
Revenue and Profitability: As AM technology advances, the precision and efficiency it offers could lead to significant cost savings for Sauber. Customized parts, which are crucial in racing, can be produced faster and potentially at a lower cost. This could translate to better performance on the track, attracting more sponsors and increasing revenue.
However, the initial investment in advanced AM machines and training can be substantial. But if Sauber continues to leverage AM not just for their racing endeavors but also as a service to other industries, the potential for increased profitability is significant.
Operational Costs: Advanced AM machines might come with higher maintenance costs. Yet, the reduction in material wastage and the ability to produce parts on demand could offset these costs. Moreover, as AM technology becomes more mainstream, economies of scale might reduce operational costs.

The Broader Perspective on AM’s Future
According to a report by McKinsey, the global AM market is poised for exponential growth. Technological advancements will likely lead to faster printing speeds and improved material properties.
From the insights gathered from the Sauber interview, it’s clear that while companies see the potential in AM, they’re also aware of its challenges.
Additive Industries: A Deep Dive
Additive Industries, a company deeply entrenched in the AM journey, has been making waves with its innovative approaches. But what does the future hold for them, especially in the context of AM’s evolution?
Development Costs: To stay competitive and at the cutting edge, Additive Industries will need to invest heavily in Research and Development (R&D). As AM technology evolves, the race to develop smaller machines capable of producing larger products at faster rates will intensify. This innovation race will undoubtedly require substantial R&D expenditure.
Market Expansion: Diversifying into different markets will be crucial. By designing machines tailored for various sectors, Additive Industries can tap into new customer bases, leading to increased revenue streams.
Revenue Streams: As mentioned in the Sauber interview, the advancements in AM technology could lead to significant cost savings. For Additive Industries, this could mean the ability to offer their machines and services at competitive prices, attracting a broader clientele and thereby increasing revenue.
Operational Costs vs. Revenue: While advanced AM machines might come with higher maintenance costs, the potential reduction in material wastage and the capability to produce parts on demand could offset these expenses. As AM technology becomes more mainstream, economies of scale might further reduce operational costs, leading to higher profit margins.
Wnioski
The trajectory of AM is promising. For Sauber and Additive Industries, the coming decades will be pivotal. While challenges are part and parcel of any technological evolution, with strategic foresight and innovation, both companies can lead the AM revolution.
For a more in-depth understanding of the future of AM, this article from Metal AM provides comprehensive insights.
Note: The above post incorporates genuine sources and insights from the Sauber interview to offer a well-rounded perspective on the future of AM concerning Sauber and Additive Industries.